#2: When a dog is scared, it barks.

The cancellation party is coming after Andrew Huberman.

His ideas of natural and behavioral health changes have made him a superstar in a world of prescription pills, trends, and fad diets. But it’s also made him enemies in powerful places.

Who exactly? The pharmaceutical industry.

Empowering people with evidence-based protocols, information and free resources is not in the interest of Big Pharma’s business model. They need to keep you dumb and unhealthy.

This isn’t a tinfoil hat conspiracy theory either.

#1: This is a risk for every creator.

I’m 100% in on the creator economy.

But I’m not naive to the downsides of putting yourself out there. Especially when you start to build a big audience across multiple platforms.

You become a target people aim for.

Just the use of your name and image becomes clickable. The incentives become to take you down or to get as close as possible to you. Either way, it becomes hard to trust others.

I am bracing myself for being called out one day.

I’m not perfect. Like everyone, I’ve had relationships that have not gone well. I’ve never cheated, but I’ve made mistakes and have avoidant tendencies. I never claim to be perfect—far from it.

No human is 100% morally clean—especially our heroes.

Martin Luther King had extramarital affairs. Gandhi was reportedly a racist. I bet you’ve got skeletons in the closet, too.

We are human. And humans are flawed.

#2: When a dog is scared, it barks.

Traditional industries and legacy media are scared.

The creator economy is eroding its influence and power. Media and education are becoming decentralized. Individual creators have more power and reach than mainstream media.

They are declining.

Andrew Huberman doesn’t need the permission of gatekeepers to have a podcast, YouTube channel, or Instagram.

He has created an audience of over 10 million, and his podcast was the third most popular in the world last year.

People follow his health advice more than their doctors.

I know I do. My local General Practitioners are incredibly ignorant about diet, nutrition, and sleep. They probably received less than two hours of training about these topics during their training.

People are noticing this trend, and it is hurting their bottom line.

The original article about Andrew Huberman smells of a hit piece funded by an industry that wants to take him down. Truthfully, it’s only made me like him more. He seems way more relatable now.

If people want to take you down, you’re doing something right.

#3: Just keep streaming.

You can’t be canceled if you never stop.

There was a streamer who had his nudes leaked by an ex-girlfriend on Twitter. This was done while he was at one of the biggest conferences in the world.

He was made a laughing stock on the internet.

But he didn’t care. He just kept streaming. The first few times, the comments were roasting him about his nudes. But after several streams, people got bored. They moved on.

He didn’t react and even made fun of himself.

After a while, his comments returned to normal. People didn’t care. More people knew about him and had a respect that he didn’t let this stop him from creating.

Like Dory in Finding Nemo, you must ‘just keep swimming.’

#4: Lean into it.

For 99% of criticism, personal ownership removes power.

People can’t make more fun of you if you’re already making fun of yourself. Just like Eminem in the last rap battle of 8 Mile, “I know everything he’s ‘bout to say against me”

How do you do this?

Go further. Whenever I get called an idiot on the internet, I think to myself ‘if you only knew what actually went through my head, calling me an idiot is kind.’ I even say this in person.

I even become grateful for that comment.

Try it yourself. Take what someone says about you and take it up a notch. They won’t know what to do. Lean into what they say. I’ve tried this a few times and people lose their power.

This isn’t permission to let people treat you like shit.

I won’t allow my close friends, family or colleagues to speak like this to me. But for randoms on the internet? There’s no point arguing. It’s like every YouTube comment argument. Meaningless.

They won’t change, and you’ll get frustrated.