Ten lessons that have personally made the biggest impact on my marketing. As a marketer, you can only gain so much knowledge in your daily work. I mean, think about it. There are only so many campaigns you can run at once, so much social media content you can create, and so many rows of data you…
Storytelling is a superpower anyone can learn. It’s the ability to structure information that aligns with how the human mind works. Information is like food. We can only digest it if it comes in a certain way. Storytelling = Information in a format that makes the human mind want more of it, not less. I…
Productivity is a funky topic now. There’s hundreds of productivity books, gurus, and philosophies — it can all feel a bit too much. And even a bit counter-productive. Over the past 3 years, I’ve jumped on the bandwagon on my own search to find the “secret” to doing more. This meant reading books, listening to…
Some of this will hurt. Heck, it took me years to unlearn these. But the sooner you realize the lies they tricked you into believing, the sooner you can thrive. Because if there’s anything I learned in life, it pays to have independent thought and be courageous enough to go against the grain if you…
In the business world, there’s few people who are held in more rarified air than Charlie Munger. Known for his investing psychology and work with Warren Buffet, Munger was an unforgettable leader and thinker. It’s impossible for me to share all of Charlie’s wisdom in one piece. But here are 9 maxims that embody how…
One needs to be confronted with a lot of evidence before changing their mind about it. I agreed with some of the following ideas before I read much about them; for these, the expert consensus reinforced my prior worldview. But for most, I had to be persuaded. Many ideas are genuinely surprising, and one needs…
The ‘Signal-test’ The trouble with creating on the side is that often you get overwhelmed by the amount of things there are to do. Instead of taking action, you look at the to-do list, scratch your head, panic a bit, and faff around until time has run out. Because you’re in this never-ending state of…
Is there a reason everything some people touch turns to gold? You know those people who just seem to get more and more successful? It’s as if each success gives them momentum to achieve even more. Bridgit Mendler is a former Disney child star turned singer, lawyer, and entrepreneur. Amor Towles was a very successful investment banker for…
Who is human who hasn’t worried about money? I have lost sleep and damaged my health over my concerns for money and my need for more. I know what it feels like to be $40 from red with no money coming in for weeks. I’ve gained and lost millions in the last few years. I’ve…
Homes used to be affordable, here is the real reason why they increasingly aren’t. Any person who has desired to purchase a home will attest that doing so is becoming increasingly difficult. The question is, why? It’s complex is the answer. To explain, firstly, if you look at the data, it would seem that the…
Adapt or die. It’s a phrase I’ve been hearing for years, and usually in reference to someone’s career or trade. Typically, it’s spoken by a born-on-third-base type with a degree of arrogance while they talk about a “right-sizing” or “restructuring.” As much as I hate to admit it, they’re usually right. You don’t, for example,…
A few weeks ago, I was running early in the morning in Arizona. I probably should have waited for it to get light out, but I had a busy day ahead of me and wanted to squeeze it in. I even remember thinking as I left, as I turned on my woefully insufficient flashlight on…
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