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The Habits of Successful Marketers – set goals for accountability
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The Habits of Successful Marketers – set goals for accountability

Bysilvio deda

Marketing that matters makes an impact. To ensure your marketing resonates, set goals that define what you plan to achieve with each campaign and consider how accomplishing these goals can help you advance as a marketer. A marketing goal could be driving traffic to your website, increasing sales of your product line or improving consumer trust in your brand. Setting goals keeps you and…

ChatGPT for you

ChatGPT for you

Bysilvio deda

AI is a mystery. To many, it’s a threat. It turns out that understanding a mystery not only makes it feel less like a threat, it gives us the confidence to make it into something better. I use ChatGPT4 just about every day, and I’m often surprised at how frequently it surprises me, good and…

No wonder why your Customer Acquisition has been stagnant if you haven’t been taking these into account in your Campaigns
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No wonder why your Customer Acquisition has been stagnant if you haven’t been taking these into account in your Campaigns

Bysilvio deda

As Meta grows, understanding the algorithm and the science behind machine learning is the way of the future that will lead to easier, more scalable success moving forward. It’s just about learning how to leverage it. Scaling Facebook Ads profitably is one of the toughest challenges faced. Since the more money you spend, the higher…

Set the best pricing with the 4C marketing framework

Set the best pricing with the 4C marketing framework

Bysilvio deda

Pricing practitioners often use the four Cs: customer, costs, competition, and constraints to define a price. Regardless of whether you want to set your daily rate as a freelance photographer, or the price of your product, I strongly encourage you to systematically consider all four Cs in your price-setting process.  The first and most important factor is the customer. More precisely, the…