Stop falling in love with your problem, and definitely don’t fall in love with your solution. If somebody had asked me years ago to distil product management in two words, I’d have answered: solving problems. Isn’t that our main job? Find out what the customer’s problems are and solve them. Bam, job done, give me the…
Customers are wonderful because they buy from you. But that isn’t the only reason. They can take your brand to an entirely different level. Of course, not all customers are made equal. In the same way, we have an assortment of friends. Regular customers are, of course, essential. But there are specific groups of customers…
The next startup frontier rebuilds reality. Prepare for Deep Tech. Atoms Not Bits Deep tech is having a bit of a moment. Those familiar with the recent ‘Gundo’ hackathon will understand the growing excitement. You might be wondering, ‘What exactly is deep tech, and why is it a hot topic among VCs on Twitter?” What “deep tech”…
When was the last time that you gave your visuals some real thought? I’m talking about every single element of the visual presentation being an intentional choice. It’s okay if your brow furrowed, or a mental loop of crickets started playing in your head, or a “footage not found” popped up. As a designer, I’ve come to…
The very first step in starting your business is getting your first client. Learn from Silvio how to get your first client and establish your digital marketing business.
The digital landscape is a battlefield, and businesses are constantly vying for attention. In this ever-evolving arena, a skilled digital marketing agency is a company’s secret weapon. But for the aspiring entrepreneur, the question arises: how do you build your own digital marketing powerhouse? Whether you’re a seasoned marketer or a passionate newcomer, this…
I’m sure you’ve told yourself and received advice from many different people telling you to: “Call all your leads! Follow-up relentlessly! Dial, dial dial! Just email them over and over!” And that still didn’t work for you. Presumably, you got a 10–15% connect rate on your calls, even on leads who’ve opted in through your…
Because they seem to get marketing right. Here’s a tip for all you marketers: if you want to really get good at content creation, go study how the Japanese do it. I’m serious. If there is one group of people that truly knows how to connect and sell to customers, it’s the Japanese. I should know —…
#1. Living = Learning Centuries ago, you could survive by learning everything you needed to know in your youth. A few years of good education and you were ready for practically anything. Not anymore. In the fall of 1971, the first ever email was sent by a computer scientist. Regular people who lived at that time…
Great Things Don’t Happen In an Instant As the popular adage goes, “Rome wasn’t built in a day.” Great things don’t happen in an instant. They occur as a product of a progression of little wins that are strung together and compounded over time. Stephen Covey once said, “All things are created twice. There’s a…
People who have found themselves indulging in clothing trends, jiving to mainstream music, or frequenting the local Starbucks can see that companies spend billions a year researching how to perpetuate such conformity. What people may not know is that the advertising itself is becoming far more scientifically advanced. Neuromarketing is an emerging branch of neuroscience…
The old era is ending. SEO as you know it is leaving us. Organic search optimisation is here. SEO: Vertical search rankings.OSO: Horizontal and Vertical search rankings. Think width not height. With perspectives, discover, videos and SGE, you’ll be able to reach more people through content designed to rank. SEO: Keywords and queries.OSO: Content based…
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