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Widen the target too much and you end up shooting things you shouldn’t be shooting. Aim small, miss small.


Widen the target too much and you end up shooting things you shouldn’t be shooting. Aim small, miss small.


The very first step in starting your business is getting your first client. Learn from Silvio how to get your first client and establish your digital marketing business.

The advertising industry has used psychological insights to improve their results since the 1920s. Neuromarketing and the use of eye-tracking are now going beyond explaining what processes are driving consumer decisions. As a result, we now know how to make advertising more effective than ever before. Here are 3 common mistakes that happen when advertisers…

Whether you realize it or not, you encounter examples of omnichannel marketing throughout your day-to-day life, and the most effective campaigns use consistent cross-channel branding. This means that no matter the touchpoint (ranging from placing an order on an app to receiving a marketing message in an email), the brand’s presentation—and the customer experience— remain…

Having thousands of potential keywords worth targeting is overwhelming. Learn how to prioritize keywords when creating SEO content. When it comes to SEO, there is always something to do. It’s easy to get sidetracked by the next shiny thing instead of focusing on the tasks that will move the needle for the business. Having hundreds, thousands,…

I’m sure you’ve told yourself and received advice from many different people telling you to: “Call all your leads! Follow-up relentlessly! Dial, dial dial! Just email them over and over!” And that still didn’t work for you. Presumably, you got a 10–15% connect rate on your calls, even on leads who’ve opted in through your…

SEO is tough! It can take months if not years to see decent results… especially if your website is new. Why? Because everyone is going after all the major keywords that you can think of. Just look at the term “auto insurance” in the United States. There are 1.1 billion results… but only 165,000 searches. Do you…
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