No wonder why your Customer Acquisition has been stagnant if you haven’t been taking these into account in your Campaigns
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No wonder why your Customer Acquisition has been stagnant if you haven’t been taking these into account in your Campaigns

As Meta grows, understanding the algorithm and the science behind machine learning is the way of the future that will lead to easier, more scalable success moving forward. It’s just about learning how to leverage it. Scaling Facebook Ads profitably is one of the toughest challenges faced. Since the more money you spend, the higher…

11 Google Ads Tools to Help You Stay Organized and Productive

11 Google Ads Tools to Help You Stay Organized and Productive

If you’ve ever tried to use one of Google’s native tools to manage your ad campaigns, you likely know how time consuming and confusing they can be. Thankfully, there are a number of other Google Ads tools that can help you run your campaigns more effectively and efficiently.  This article shares our top recommendations for Google…

How To Build Your Personal Brand Like A Marketing Pro

How To Build Your Personal Brand Like A Marketing Pro

Whether you realize it or not, you encounter examples of omnichannel marketing throughout your day-to-day life, and the most effective campaigns use consistent cross-channel branding. This means that no matter the touchpoint (ranging from placing an order on an app to receiving a marketing message in an email), the brand’s presentation—and the customer experience— remain…

10 free websites that are so valuable they feel illegal to know:

10 free websites that are so valuable they feel illegal to know:

1. TinyWOW: Get free versions of tools you usually pay for. Includes free versions of: • Adobe Acrobat Pro (PDF editor)• Photoshop (image editor) 2. Jenni AI: An AI auto-writing tool that automatically writes your essays and emails for you. All you have to do is give it a title and a couple of sentences….

Facebook has started to encrypt links to counter privacy-improving URL Stripping
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Facebook has started to encrypt links to counter privacy-improving URL Stripping

Facebook has started to use a different URL scheme for site links to combat URL stripping technologies that browsers such as Firefox or Brave use to improve privacy and prevent user tracking. Some sites, including Facebook, add parameters to the web address for tracking purposes. These parameters have no functionality that is relevant to the…