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I’m so fed up of this “be consistent” drivel. It’s thrown around in the startup world like a magic answer, usually in relation to marketing activity. “Keep consistent and it’ll happen”. Let’s break it down. Being cocnsistent in this context generally equates to doing things more (by not missing days!). Logical? Perhaps in a world…
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Fear = the illusion of having no control. But I’ve learned that there are no mathematical equations in a negotiation. It’s all an illusion. You make it up. And you have to make sure the formula you decide is the formula that wins. Or at least doesn’t lose. Because it’s a deal. Not a war….

In my work with companies, I often ask managers to talk about their firm’s competitive advantage. Almost always the typical answer goes something like this. We have great products, a great brand. We innovate constantly. Our products exude quality. And we provide excellent customer service. All of this may very well be true. However, not one bit of this answer says anything about the company’s…

Dark web definition The dark web is a part of the internet that isn’t indexed by search engines. You’ve no doubt heard talk of the “dark web” as a hotbed of criminal activity — and it is. Researchers Daniel Moore and Thomas Rid of King’s College in London classified the contents of 2,723 live dark web sites over a five-week…
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