Protected: H2H Marketing: The Genesis of Human-to-Human Marketing
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Digital marketing is an ever-evolving field that is constantly adapting to the latest technological advancements and consumer trends. A digital marketing vision is a clear and concise statement of an organization’s goals and objectives for their digital marketing efforts. It provides a roadmap for the organization to follow as they navigate the digital landscape and…
In my work with companies, I often ask managers to talk about their firm’s competitive advantage. Almost always the typical answer goes something like this. We have great products, a great brand. We innovate constantly. Our products exude quality. And we provide excellent customer service. All of this may very well be true. However, not one bit of this answer says anything about the company’s…
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Customers are wonderful because they buy from you. But that isn’t the only reason. They can take your brand to an entirely different level. Of course, not all customers are made equal. In the same way, we have an assortment of friends. Regular customers are, of course, essential. But there are specific groups of customers…
Marketing that matters makes an impact. To ensure your marketing resonates, set goals that define what you plan to achieve with each campaign and consider how accomplishing these goals can help you advance as a marketer. A marketing goal could be driving traffic to your website, increasing sales of your product line or improving consumer trust in your brand. Setting goals keeps you and…
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