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50% of What You Learn at Age 20 May be Outdated by 30. Here’s a Plan to Stay Ahead.

50% of What You Learn at Age 20 May be Outdated by 30. Here’s a Plan to Stay Ahead.

Bysilvio deda

#1. Living = Learning Centuries ago, you could survive by learning everything you needed to know in your youth. A few years of good education and you were ready for practically anything. Not anymore. In the fall of 1971, the first ever email was sent by a computer scientist. Regular people who lived at that time…

If You Want To Step Up Your Content Creation Game, Learn From The Japanese

If You Want To Step Up Your Content Creation Game, Learn From The Japanese

Bysilvio deda

Because they seem to get marketing right. Here’s a tip for all you marketers: if you want to really get good at content creation, go study how the Japanese do it. I’m serious. If there is one group of people that truly knows how to connect and sell to customers, it’s the Japanese. I should know —…

Emailing and Calling Your Leads Doesn’t Work Anymore, Try This Instead

Emailing and Calling Your Leads Doesn’t Work Anymore, Try This Instead

Bysilvio deda

I’m sure you’ve told yourself and received advice from many different people telling you to: “Call all your leads! Follow-up relentlessly! Dial, dial dial! Just email them over and over!” And that still didn’t work for you. Presumably, you got a 10–15% connect rate on your calls, even on leads who’ve opted in through your…

The Habits of Successful Marketers – set goals for accountability
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The Habits of Successful Marketers – set goals for accountability

Bysilvio deda

Marketing that matters makes an impact. To ensure your marketing resonates, set goals that define what you plan to achieve with each campaign and consider how accomplishing these goals can help you advance as a marketer. A marketing goal could be driving traffic to your website, increasing sales of your product line or improving consumer trust in your brand. Setting goals keeps you and…