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I’m so fed up of this “be consistent” drivel. It’s thrown around in the startup world like a magic answer, usually in relation to marketing activity. “Keep consistent and it’ll happen”. Let’s break it down. Being cocnsistent in this context generally equates to doing things more (by not missing days!). Logical? Perhaps in a world…
It’s hiding in plain sight. 1. Google your target keyword2. Analyse the results on page 13. Reverse engineer what’s working Google is rewarding these websites out of 1,000s of pages. Understand why. – What’s the average word count?– What subtopics are they covering?– What NLP terms are they including?– How many headings are they using?–…
SEO is tough! It can take months if not years to see decent results… especially if your website is new. Why? Because everyone is going after all the major keywords that you can think of. Just look at the term “auto insurance” in the United States. There are 1.1 billion results… but only 165,000 searches. Do you…
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The ‘Signal-test’ The trouble with creating on the side is that often you get overwhelmed by the amount of things there are to do. Instead of taking action, you look at the to-do list, scratch your head, panic a bit, and faff around until time has run out. Because you’re in this never-ending state of…
Creating a business plan for an online business is similar to creating a plan for a traditional brick-and-mortar business. Here are some steps you can follow to create a business plan for an online business: Creating a business plan is a comprehensive process, and you may need to conduct additional research and analysis to complete…
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