Find the sweet spot
Similar Posts
I Read 100 Marketing Books. Here’s The 10 Best Lessons From Them.
Ten lessons that have personally made the biggest impact on my marketing. As a marketer, you can only gain so much knowledge in your daily work. I mean, think about it. There are only so many campaigns you can run at once, so much social media content you can create, and so many rows of data you…
8 Communication Hacks I Use To Be More Assertive As a Young Employee
Become more influential by learning the language of these subtle cues. Hate it when you are not taken seriously? When I started working as a 24-year-old woman, I struggled. How to command attention? How not to be dismissed for my size, gender, and lack of wrinkles or gray hair? I’ve learned hacks to be more…
This Book Will Change Everything You Think You Know About Money
What if everything you thought you knew about money was wrong? Chances are, it is. Your relationship with money is shaped by a number of factors that you have very little control over. Your ability to save money, for example, has as much to do with your habits as it does the subconscious beliefs you…
If you use Google Search to find things online, you’re wasting your time.
The most underrated way to find anything worthwhile online: Use Reddit – not Google. Why? Let’s say you want to buy some new headphones. You’re looking to identify the best-in-class products, so you head to Google Search. The Search Engine Results Page (SERP) is likely a mix of:• Pay-per-click ads• ‘Top 10 wireless headphones’ blogs•…
Content marketing is a lot harder these days.
Last year, 65% of Google searches ended without a click. And social media platforms will ding you for linking out. The harsh truth? Marketers need to get a lot savvier about their content. Here’s how: Tie content to business goals. Example: Grow blog traffic → Good, but may take long to convert Get Likes and…
Set the best pricing with the 4C marketing framework
Pricing practitioners often use the four Cs: customer, costs, competition, and constraints to define a price. Regardless of whether you want to set your daily rate as a freelance photographer, or the price of your product, I strongly encourage you to systematically consider all four Cs in your price-setting process. The first and most important factor is the customer. More precisely, the…
