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The Habits of Successful Marketers – set goals for accountability
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The Habits of Successful Marketers – set goals for accountability

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Marketing that matters makes an impact. To ensure your marketing resonates, set goals that define what you plan to achieve with each campaign and consider how accomplishing these goals can help you advance as a marketer. A marketing goal could be driving traffic to your website, increasing sales of your product line or improving consumer trust in your brand. Setting goals keeps you and…

The problem-solver’s playbook: 17 questions to sharpen your thinking

The problem-solver’s playbook: 17 questions to sharpen your thinking

Bysilvio deda

Stop falling in love with your problem, and definitely don’t fall in love with your solution. If somebody had asked me years ago to distil product management in two words, I’d have answered: solving problems. Isn’t that our main job? Find out what the customer’s problems are and solve them. Bam, job done, give me the…

And this is so threatening 😱. Here’s why?
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And this is so threatening 😱. Here’s why?

Bysilvio deda

Google Maps changed their URL from maps(dot)google(dot)com to –> Google(dot)com/maps And this is so threatening 😱. Here’s why? Well, the previous “maps . google .com” website was made as a sub-domain site under google. Which inshort meant, ‘Maps’ was maintained as a seperate product/website. But the latest “google . com /maps” comes under same directory…