Protected: H2H Marketing: The Genesis of Human-to-Human Marketing
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Whether you realize it or not, you encounter examples of omnichannel marketing throughout your day-to-day life, and the most effective campaigns use consistent cross-channel branding. This means that no matter the touchpoint (ranging from placing an order on an app to receiving a marketing message in an email), the brand’s presentation—and the customer experience— remain…
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#1. Living = Learning Centuries ago, you could survive by learning everything you needed to know in your youth. A few years of good education and you were ready for practically anything. Not anymore. In the fall of 1971, the first ever email was sent by a computer scientist. Regular people who lived at that time…
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