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How to create a business online plan 2023
Creating a business plan for an online business is similar to creating a plan for a traditional brick-and-mortar business. Here are some steps you can follow to create a business plan for an online business: Creating a business plan is a comprehensive process, and you may need to conduct additional research and analysis to complete…
Set the best pricing with the 4C marketing framework
Pricing practitioners often use the four Cs: customer, costs, competition, and constraints to define a price. Regardless of whether you want to set your daily rate as a freelance photographer, or the price of your product, I strongly encourage you to systematically consider all four Cs in your price-setting process. The first and most important factor is the customer. More precisely, the…
99 Years of Charlie Munger Wisdom in 9 Bullets
In the business world, there’s few people who are held in more rarified air than Charlie Munger. Known for his investing psychology and work with Warren Buffet, Munger was an unforgettable leader and thinker. It’s impossible for me to share all of Charlie’s wisdom in one piece. But here are 9 maxims that embody how…
How to Find Popular New Keywords Before Your Competition
SEO is tough! It can take months if not years to see decent results… especially if your website is new. Why? Because everyone is going after all the major keywords that you can think of. Just look at the term “auto insurance” in the United States. There are 1.1 billion results… but only 165,000 searches. Do you…
Why traditional marketing doesn’t work
In traditional marketing, we ask the consumer, what do you want? And based on their answers, we build a product and later a strategy to sell that product. But it is fundamentally a flawed system that often does not work. Why? Because getting to what people really want by asking them only gives marketers access to people’s conscious needs, and these rarely, if ever, match…
