Protected: Ego Is the Enemy
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Protected: Atomic Habits
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Calculate variable costs, fixed costs, and break-even point
I am often surprised, if not shocked, when I see teams making big impact pricing decisions without calculating the variable costs to fix costs and the break-even point. Let’s walk through an example of a flower shop. The flower shop generates revenues of 450,000 and spends 216,000 on flowers, 150,000 on salaries, 60,000 on rent, and 50,000 on other costs. As a result, the annual…
Set the best pricing with the 4C marketing framework
Pricing practitioners often use the four Cs: customer, costs, competition, and constraints to define a price. Regardless of whether you want to set your daily rate as a freelance photographer, or the price of your product, I strongly encourage you to systematically consider all four Cs in your price-setting process. The first and most important factor is the customer. More precisely, the…
12 Simple Ways To Boost Your Creativity
Creativity enables creative thinking (coming up with new ideas) and problem-solving (implementing ideas to make things better) – both skills that are highly attractive in the workplace. So, it’s no surprise that the World Economic Forum listed creativity as one of the ten essential skills needed to thrive in the fourth industrial revolution. (That’s in any profession…
Does marketing hold the key to finally addressing sales territory equity?
Sales organizations have sought to create equal opportunities amongst their reps since the beginning of sales. Classic means of separating territories based on geography or industry are imprecise and create lumpiness in opportunities across your sales organization. When some reps have too much opportunity and others not enough, you’re account coverage and pipeline suffers. However,…
Protected: 365 Days with Self-Discipline
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Secrets People Don’t Share with Anyone
3 secrets of successful people: 1. They feel inner peace.2. They are surrounded by people they love.3. They are making the world a better place.It’s that simple. Let’s cut the bullshit.Your company is not your “family.”Your company is like a sports team.I play to win.I play to change the world.I play to serve my customers…
Protected: Influence – The Psychology of Persuasion (Collins Business Essentials)
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Here are the 13 best no-code tools in the world 👇
Some helpful tools for people in basic knowledge of code Thanks for reading! If you found this post helpful, follow me for more insight on marketing branding and free books!
These websites will make you unstoppable
Really solid list here. Some I equally love, others I never knew about.
Protected: Warren Buffett: The Ultimate Guide To Investing like
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