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If you’ve ever tried to use one of Google’s native tools to manage your ad campaigns, you likely know how time consuming and confusing they can be. Thankfully, there are a number of other Google Ads tools that can help you run your campaigns more effectively and efficiently. This article shares our top recommendations for Google…
When times are tough, our need for security takes first priority. The primal brain will see to it that we do everything we can to survive. To that end, it can be highly reassuring to be proactive—taking measures to ensure you are doing everything you can be prepared. Focusing on positive action steps will garner…
SEO is tough! It can take months if not years to see decent results… especially if your website is new. Why? Because everyone is going after all the major keywords that you can think of. Just look at the term “auto insurance” in the United States. There are 1.1 billion results… but only 165,000 searches. Do you…
Having thousands of potential keywords worth targeting is overwhelming. Learn how to prioritize keywords when creating SEO content. When it comes to SEO, there is always something to do. It’s easy to get sidetracked by the next shiny thing instead of focusing on the tasks that will move the needle for the business. Having hundreds, thousands,…
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Facebook has started to use a different URL scheme for site links to combat URL stripping technologies that browsers such as Firefox or Brave use to improve privacy and prevent user tracking. Some sites, including Facebook, add parameters to the web address for tracking purposes. These parameters have no functionality that is relevant to the…
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