The Grass is Blue – A Good One Short Moral Stories

The Grass is Blue – A Good One Short Moral Stories

The donkey told the tiger, “The grass is blue.” The tiger replied, “No, the grass is green .” The discussion became heated, and the two decided to submit the issue to arbitration, so they approached the lion. As they approached the lion on his throne, the donkey started screaming: ′′Your Highness, isn’t it true that…

I’ve collected 9 frameworks I use everyday that have helped me sell companies, hire top talent, love life and build communities of millions of people

I’ve collected 9 frameworks I use everyday that have helped me sell companies, hire top talent, love life and build communities of millions of people

I can’t live without them and maybe you can’t either:  1. How to boost your productivity: – Keep a productivity journal– Time box your day (time for areas of focus)– Set a timer (Google the “Pomodoro technique”)– Exercise everyday– Take small breaks (Google “Fika”)– “Great acts are made of small deeds”– Find work you love…

Calculate variable costs, fixed costs, and break-even point

Calculate variable costs, fixed costs, and break-even point

I am often surprised, if not shocked, when I see teams making big impact pricing decisions without calculating the variable costs to fix costs and the break-even point. Let’s walk through an example of a flower shop. The flower shop generates revenues of 450,000 and spends 216,000 on flowers, 150,000 on salaries, 60,000 on rent, and 50,000 on other costs. As a result, the annual…

Set the best pricing with the 4C marketing framework

Set the best pricing with the 4C marketing framework

Pricing practitioners often use the four Cs: customer, costs, competition, and constraints to define a price. Regardless of whether you want to set your daily rate as a freelance photographer, or the price of your product, I strongly encourage you to systematically consider all four Cs in your price-setting process.  The first and most important factor is the customer. More precisely, the…

12 Simple Ways To Boost Your Creativity

12 Simple Ways To Boost Your Creativity

Creativity enables creative thinking (coming up with new ideas) and problem-solving (implementing ideas to make things better) – both skills that are highly attractive in the workplace. So, it’s no surprise that the World Economic Forum listed creativity as one of the ten essential skills needed to thrive in the fourth industrial revolution. (That’s in any profession…

Does marketing hold the key to finally addressing sales territory equity?

Does marketing hold the key to finally addressing sales territory equity?

Sales organizations have sought to create equal opportunities amongst their reps since the beginning of sales. Classic means of separating territories based on geography or industry are imprecise and create lumpiness in opportunities across your sales organization. When some reps have too much opportunity and others not enough, you’re account coverage and pipeline suffers. However,…