It actually comes back to what I like to think of as the first rule in strategy. You want to pursue opportunities that are big and that you are uniquely positioned to solve for your customers. This is at the center of every great company. Amazon in e-commerce, Disney in building a meaningful connection with characters that you love. Nike in performance apparel. Each of…
Creating a business plan for an online business is similar to creating a plan for a traditional brick-and-mortar business. Here are some steps you can follow to create a business plan for an online business: Creating a business plan is a comprehensive process, and you may need to conduct additional research and analysis to complete…
It’s hiding in plain sight. 1. Google your target keyword2. Analyse the results on page 13. Reverse engineer what’s working Google is rewarding these websites out of 1,000s of pages. Understand why. – What’s the average word count?– What subtopics are they covering?– What NLP terms are they including?– How many headings are they using?–…
Philip Kotler is the undisputed heavyweight champion of marketing. He’s authored or co-authored around 70 books, addressed huge audiences around the world and consulted some of the biggest brands. In this video, he shares his insights with the London Business Forum.
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