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The time to be consistent?
I’m so fed up of this “be consistent” drivel. It’s thrown around in the startup world like a magic answer, usually in relation to marketing activity. “Keep consistent and it’ll happen”. Let’s break it down. Being cocnsistent in this context generally equates to doing things more (by not missing days!). Logical? Perhaps in a world…
4 Steps to Making a Successful Career Change
If you’ve wondered what it would be like to quit your job and explore a new path this past year, you’re in the majority. In 2021 alone, nearly 50 million Americans quit or changed careers. That number is expected to rise in 2022, with 74% of workers ready to learn new skills to remain employable….
Set the best pricing with the 4C marketing framework
Pricing practitioners often use the four Cs: customer, costs, competition, and constraints to define a price. Regardless of whether you want to set your daily rate as a freelance photographer, or the price of your product, I strongly encourage you to systematically consider all four Cs in your price-setting process. The first and most important factor is the customer. More precisely, the…
