Search Engine Optimisation vs Organic Search Optimisation (SEO vs OSO)

Search Engine Optimisation vs Organic Search Optimisation (SEO vs OSO)

The old era is ending. SEO as you know it is leaving us. Organic search optimisation is here. SEO: Vertical search rankings.OSO: Horizontal and Vertical search rankings. Think width not height. With perspectives, discover, videos and SGE, you’ll be able to reach more people through content designed to rank. SEO: Keywords and queries.OSO: Content based…

How can I use Artificial Intelligence in email marketing

How can I use Artificial Intelligence in email marketing

Artificial intelligence (AI) can be a powerful tool to enhance your email marketing efforts. Here are some ways you can use AI in email marketing: Overall, using AI in email marketing can help you improve engagement rates, increase conversions, and save time. By leveraging the power of AI, you can create more effective email campaigns…

How to prioritize SEO keywords for content creation

How to prioritize SEO keywords for content creation

Having thousands of potential keywords worth targeting is overwhelming. Learn how to prioritize keywords when creating SEO content. When it comes to SEO, there is always something to do. It’s easy to get sidetracked by the next shiny thing instead of focusing on the tasks that will move the needle for the business. Having hundreds, thousands,…

Competitive advantage is always relative

Competitive advantage is always relative

In my work with companies, I often ask managers to talk about their firm’s competitive advantage. Almost always the typical answer goes something like this. We have great products, a great brand. We innovate constantly. Our products exude quality. And we provide excellent customer service. All of this may very well be true. However, not one bit of this answer says anything about the company’s…

Understanding SEO and e-commerce

Understanding SEO and e-commerce

These days, lots of people use search engines for shopping, whether they’re in the early stages of research or they’re ready to buy something right now. Whatever stage of the buying process they’re in, if you sell the products that they’re searching for, you’re going to want to be found. And there are a few different things to consider that are specific to…

The lie of rationality in consumer decisions
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The lie of rationality in consumer decisions

We’ve been sold a lie and it’s a big one. The lie has far reaching implications and is insidious because we desperately want to believe it. We’re special primarily because of our capacity for rational thought, unlike wild animals. We are certainly not lumbering bees slashing out from reflex or ruled by strong emotions and passions. None of us want to believe…

6 Tips for Sales and Marketing Coaches and Execs to Grow and Thrive During a Downturn
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6 Tips for Sales and Marketing Coaches and Execs to Grow and Thrive During a Downturn

When times are tough, our need for security takes first priority. The primal brain will see to it that we do everything we can to survive. To that end, it can be highly reassuring to be proactive—taking measures to ensure you are doing everything you can be prepared. Focusing on positive action steps will garner…

The Habits of Successful Marketers – set goals for accountability
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The Habits of Successful Marketers – set goals for accountability

Marketing that matters makes an impact. To ensure your marketing resonates, set goals that define what you plan to achieve with each campaign and consider how accomplishing these goals can help you advance as a marketer. A marketing goal could be driving traffic to your website, increasing sales of your product line or improving consumer trust in your brand. Setting goals keeps you and…