The advertising industry has used psychological insights to improve their results since the 1920s. Neuromarketing and the use of eye-tracking are now going beyond explaining what processes are driving consumer decisions. As a result, we now know how to make advertising more effective than ever before. Here are 3 common mistakes that happen when advertisers don’t consider the psychology of their consumers:

🔴 Not defining Branding vs. Call to Action goals Most of today’s advertising focuses on promotions and short-term offers, including the famous CTAs. These campaigns are excellent for achieving specific business goals in a short period of time. However, paying attention to the brand building will ultimately lead to much more rewarding results, keeping your customers loyal, and having your brand as the most representative of your product or service.

🔴 Talking “about us” instead of “about you” Writing in the second person, using “you,” allows the audience to connect with the message and relate to it in their own lives. Readers will personalise the advertisement and create their own story around it. For example, rather than saying “We provide shipping service in 24 hours,” say “You can get your package by tomorrow.”

🔴 Fail to drive attention to the brand Make sure your logo and/or CTA are visible. Consumers must be able to find it easily; otherwise, you will be wasting your money on campaigns that do not result in action or branding. What is important here is to test what works for your brand and make sure that your viewers are looking where you want them to.

Some research are from : Bitbrain