People who have found themselves indulging in clothing trends, jiving to mainstream music, or frequenting the local Starbucks can see that companies spend billions a year researching how to perpetuate such conformity. What people may not know is that the advertising itself is becoming far more scientifically advanced. Neuromarketing is an emerging branch of neuroscience…
– A bat and a ball costs a $1.10 The bat costs a dollar more than the ball. How much does a ball cost? Believe it or not, the answer to the question has less to do with math and more to do with the science of decision-making. There are two distinct systems used in decision-making, and each leads to unique tactics that…
The advertising industry has used psychological insights to improve their results since the 1920s. Neuromarketing and the use of eye-tracking are now going beyond explaining what processes are driving consumer decisions. As a result, we now know how to make advertising more effective than ever before. Here are 3 common mistakes that happen when advertisers…
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