Search Engine Optimisation vs Organic Search Optimisation (SEO vs OSO)

Search Engine Optimisation vs Organic Search Optimisation (SEO vs OSO)

The old era is ending. SEO as you know it is leaving us. Organic search optimisation is here. SEO: Vertical search rankings.OSO: Horizontal and Vertical search rankings. Think width not height. With perspectives, discover, videos and SGE, you’ll be able to reach more people through content designed to rank. SEO: Keywords and queries.OSO: Content based…

How can I use Artificial Intelligence in email marketing

How can I use Artificial Intelligence in email marketing

Artificial intelligence (AI) can be a powerful tool to enhance your email marketing efforts. Here are some ways you can use AI in email marketing: Overall, using AI in email marketing can help you improve engagement rates, increase conversions, and save time. By leveraging the power of AI, you can create more effective email campaigns…

6 Tips for Sales and Marketing Coaches and Execs to Grow and Thrive During a Downturn
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6 Tips for Sales and Marketing Coaches and Execs to Grow and Thrive During a Downturn

When times are tough, our need for security takes first priority. The primal brain will see to it that we do everything we can to survive. To that end, it can be highly reassuring to be proactive—taking measures to ensure you are doing everything you can be prepared. Focusing on positive action steps will garner…

Why traditional marketing doesn’t work

Why traditional marketing doesn’t work

In traditional marketing, we ask the consumer, what do you want? And based on their answers, we build a product and later a strategy to sell that product. But it is fundamentally a flawed system that often does not work.  Why? Because getting to what people really want by asking them only gives marketers access to people’s conscious needs, and these rarely, if ever, match…

How long should it take to make an online business profitable?
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How long should it take to make an online business profitable?

The amount of time required to create an online business can vary depending on a number of factors, such as the type of business, the complexity of the business model, the level of experience of the entrepreneur, and the resources available. In general, it is important to note that creating a successful online business is…

How Chat GPT can influence with digital marketing

How Chat GPT can influence with digital marketing

Digital marketing is the use of digital channels, such as search engines, social media, email, and websites, to promote a product or service. Here are some ways ChatGPT can influence digital marketing efforts: Overall, ChatGPT can provide valuable assistance in various aspects of digital marketing, including content creation, keyword research, customer segmentation, campaign planning, and…

How to improve neuro marketing into Ads

How to improve neuro marketing into Ads

Neuromarketing is the study of how the brain responds to marketing stimuli. Here are some ways to improve neuromarketing in advertising: 1. Understanding consumer behavior: By conducting market research and analyzing consumer behavior, companies can better understand what drives consumer decisions and tailor their advertisements accordingly. 2. Utilizing emotional appeals: Advertisements that evoke emotions such…

Viral Marketing and Social Networks – Chapter two

Viral Marketing and Social Networks – Chapter two

The Social Network Viral Marketing and Social Networks The key characteristic at the base of viral marketing and its success is represented by the efficient use of social networks. Viral marketing is based on the expectation that consumers will like or find interesting the marketing message in a significant proportion as to entice them to…

Viral Marketing and Social Networks – Chapter one

Viral Marketing and Social Networks – Chapter one

Viral Marketing and Social Networks The key information that can be derived from the term viral marketing is its relation to a virus. The similarities with real life viruses come from the fact that marketing information gets spread just like a virus from a person infected with the “virus” of commercial content who decides to…