Increase your odds of success by being open to change.
Widen the target too much and you end up shooting things you shouldn’t be shooting. Aim small, miss small.

Widen the target too much and you end up shooting things you shouldn’t be shooting. Aim small, miss small.
Neuromarketing is the study of how the brain responds to marketing stimuli. Here are some ways to improve neuromarketing in advertising: 1. Understanding consumer behavior: By conducting market research and analyzing consumer behavior, companies can better understand what drives consumer decisions and tailor their advertisements accordingly. 2. Utilizing emotional appeals: Advertisements that evoke emotions such…
Philip Kotler is the undisputed heavyweight champion of marketing. He’s authored or co-authored around 70 books, addressed huge audiences around the world and consulted some of the biggest brands. In this video, he shares his insights with the London Business Forum. Join to group Go Marketing – Silvio Deda People Read: 1,052
We’ve been sold a lie and it’s a big one. The lie has far reaching implications and is insidious because we desperately want to believe it. We’re special primarily because of our capacity for rational thought, unlike wild animals. We are certainly not lumbering bees slashing out from reflex or ruled by strong emotions and passions. None of us want to believe…
In my work with companies, I often ask managers to talk about their firm’s competitive advantage. Almost always the typical answer goes something like this. We have great products, a great brand. We innovate constantly. Our products exude quality. And we provide excellent customer service. All of this may very well be true. However, not one bit of this answer says anything about the company’s…
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When times are tough, our need for security takes first priority. The primal brain will see to it that we do everything we can to survive. To that end, it can be highly reassuring to be proactive—taking measures to ensure you are doing everything you can be prepared. Focusing on positive action steps will garner…
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