Increase your odds of success by being open to change.
Widen the target too much and you end up shooting things you shouldn’t be shooting. Aim small, miss small.

Widen the target too much and you end up shooting things you shouldn’t be shooting. Aim small, miss small.
I’m sure you’ve told yourself and received advice from many different people telling you to: “Call all your leads! Follow-up relentlessly! Dial, dial dial! Just email them over and over!” And that still didn’t work for you. Presumably, you got a 10–15% connect rate on your calls, even on leads who’ve opted in through your…
These days, lots of people use search engines for shopping, whether they’re in the early stages of research or they’re ready to buy something right now. Whatever stage of the buying process they’re in, if you sell the products that they’re searching for, you’re going to want to be found. And there are a few different things to consider that are specific to…
If you’ve ever tried to use one of Google’s native tools to manage your ad campaigns, you likely know how time consuming and confusing they can be. Thankfully, there are a number of other Google Ads tools that can help you run your campaigns more effectively and efficiently. This article shares our top recommendations for Google…
Neuromarketing is the study of how the brain responds to marketing stimuli. Here are some ways to improve neuromarketing in advertising: 1. Understanding consumer behavior: By conducting market research and analyzing consumer behavior, companies can better understand what drives consumer decisions and tailor their advertisements accordingly. 2. Utilizing emotional appeals: Advertisements that evoke emotions such…
Great Things Don’t Happen In an Instant As the popular adage goes, “Rome wasn’t built in a day.” Great things don’t happen in an instant. They occur as a product of a progression of little wins that are strung together and compounded over time. Stephen Covey once said, “All things are created twice. There’s a…
I’m so fed up of this “be consistent” drivel. It’s thrown around in the startup world like a magic answer, usually in relation to marketing activity. “Keep consistent and it’ll happen”. Let’s break it down. Being cocnsistent in this context generally equates to doing things more (by not missing days!). Logical? Perhaps in a world…
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