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Widen the target too much and you end up shooting things you shouldn’t be shooting. Aim small, miss small.

Widen the target too much and you end up shooting things you shouldn’t be shooting. Aim small, miss small.
It’s hiding in plain sight. 1. Google your target keyword2. Analyse the results on page 13. Reverse engineer what’s working Google is rewarding these websites out of 1,000s of pages. Understand why. – What’s the average word count?– What subtopics are they covering?– What NLP terms are they including?– How many headings are they using?–…
If you’ve ever tried to use one of Google’s native tools to manage your ad campaigns, you likely know how time consuming and confusing they can be. Thankfully, there are a number of other Google Ads tools that can help you run your campaigns more effectively and efficiently. This article shares our top recommendations for Google…
When times are tough, our need for security takes first priority. The primal brain will see to it that we do everything we can to survive. To that end, it can be highly reassuring to be proactive—taking measures to ensure you are doing everything you can be prepared. Focusing on positive action steps will garner…
The advertising industry has used psychological insights to improve their results since the 1920s. Neuromarketing and the use of eye-tracking are now going beyond explaining what processes are driving consumer decisions. As a result, we now know how to make advertising more effective than ever before. Here are 3 common mistakes that happen when advertisers…
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Warren Buffett calls him the smartest man he knows: Charlie Munger. Together they’ve built a $699 billion empire. And his speeches are a masterclass in decision making, rationality, and success. Here’re 10 of his best ideas to help you win at business and life: Most people spend their lives wrestling with the consequences of poor…
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