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Customers are wonderful because they buy from you. But that isn’t the only reason. They can take your brand to an entirely different level. Of course, not all customers are made equal. In the same way, we have an assortment of friends. Regular customers are, of course, essential. But there are specific groups of customers…
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The old era is ending. SEO as you know it is leaving us. Organic search optimisation is here. SEO: Vertical search rankings.OSO: Horizontal and Vertical search rankings. Think width not height. With perspectives, discover, videos and SGE, you’ll be able to reach more people through content designed to rank. SEO: Keywords and queries.OSO: Content based…

Stop falling in love with your problem, and definitely don’t fall in love with your solution. If somebody had asked me years ago to distil product management in two words, I’d have answered: solving problems. Isn’t that our main job? Find out what the customer’s problems are and solve them. Bam, job done, give me the…
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