To be a strategic thinker, you can’t just consider the present, the day-to-day in front of you. You have to take stock of the future through evaluating trends and identifying possible scenarios, and interpret the past so you can learn from it. Here’s how to master both skills. When it comes to the future, of course, no one’s foresight is perfect. All you can do…
When times are tough, our need for security takes first priority. The primal brain will see to it that we do everything we can to survive. To that end, it can be highly reassuring to be proactive—taking measures to ensure you are doing everything you can be prepared. Focusing on positive action steps will garner…
In traditional marketing, we ask the consumer, what do you want? And based on their answers, we build a product and later a strategy to sell that product. But it is fundamentally a flawed system that often does not work. Why? Because getting to what people really want by asking them only gives marketers access to people’s conscious needs, and these rarely, if ever, match…
How distraction became our default way of working and what you can do to reclaim your focus You probably won’t finish this article. In fact, I may have already lost you to another tab in your browser. Or an email from your boss. Or a ping from a coworker. Or any number of other digital…
Samuel Benner was a farmer from the 1800s who wanted to understand how market cycles worked. In 1875, he published a book forecasting business and commodity prices. He identified years of panic, years of good times, and years of hard times. Panic Years: These are years when the market panicked, either buying or selling a stock…
When people ask me to speak about data or find out that I work in data, I know some of their first questions will be, “Well, what is data and what is a data analyst?” I know after the last two decades of being asked this, they want a single sentence answer that’s easy to digest. Unfortunately, even though the word…
According to seo.co, it can take anywhere from three to six months to rank on the first page of Google, assuming that you’re writing good content and optimizing your website for search engines. If there’s high competition or you haven’t optimized your website, it may take six to 12 months to see results. The amount of…
Creating a business plan for an online business is similar to creating a plan for a traditional brick-and-mortar business. Here are some steps you can follow to create a business plan for an online business: Creating a business plan is a comprehensive process, and you may need to conduct additional research and analysis to complete…
Marketing that matters makes an impact. To ensure your marketing resonates, set goals that define what you plan to achieve with each campaign and consider how accomplishing these goals can help you advance as a marketer. A marketing goal could be driving traffic to your website, increasing sales of your product line or improving consumer trust in your brand. Setting goals keeps you and…
#SteveJobs almost prevented the #iPhone from being created. And contrary to popular myth, the iPhone was NOT Steve Job’s brainchild. Apple had done a massive turnaround with the iPOD. But by 2007, iPod was going to be disrupted, by mobile phones like Nokia 5310 that could play music. And iPods were almost half of Apple’s revenue. Tony Fadell,…
ChatGPT and Dall-E might get the lion’s share of the spotlight, but Mira Murati may be the real star of OpenAI. Murati is chief technology officer at OpenAI, the startup behind ChatGPT—the most advanced AI chatbot ever to be deployed to a mass audience—and Fast Company’s Most Innovative Company of 2023. Fast Company senior writer Ainsley Harris…
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