Google’s new ‘My Ad Center’ will let you control advertising by topic and brand
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Google’s new ‘My Ad Center’ will let you control advertising by topic and brand

Bysilvio deda

Privacy has been the core issue over the last few years. While Google has focused on offering a variety of solutions, many times they’ve been somewhat hard to navigate to for the unskilled user. If adopted by consumers, the My Ad Center solution should help to feed Google’s ad serving intelligence while making the user…

3 mistakes in advertising psychology
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3 mistakes in advertising psychology

Bysilvio deda

The advertising industry has used psychological insights to improve their results since the 1920s. Neuromarketing and the use of eye-tracking are now going beyond explaining what processes are driving consumer decisions. As a result, we now know how to make advertising more effective than ever before. Here are 3 common mistakes that happen when advertisers…