Why traditional marketing doesn’t work

Why traditional marketing doesn’t work

In traditional marketing, we ask the consumer, what do you want? And based on their answers, we build a product and later a strategy to sell that product. But it is fundamentally a flawed system that often does not work.  Why? Because getting to what people really want by asking them only gives marketers access to people’s conscious needs, and these rarely, if ever, match…

Quick, intuitive decision-making, Neuroscience
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Quick, intuitive decision-making, Neuroscience

– A bat and a ball costs a $1.10 The bat costs a dollar more than the ball. How much does a ball cost? Believe it or not, the answer to the question has less to do with math and more to do with the science of decision-making. There are two distinct systems used in decision-making, and each leads to unique tactics that…