Viral Marketing and Social Networks – Chapter two

Viral Marketing and Social Networks – Chapter two

The Social Network Viral Marketing and Social Networks The key characteristic at the base of viral marketing and its success is represented by the efficient use of social networks. Viral marketing is based on the expectation that consumers will like or find interesting the marketing message in a significant proportion as to entice them to…

Viral Marketing and Social Networks – Chapter one

Viral Marketing and Social Networks – Chapter one

Viral Marketing and Social Networks The key information that can be derived from the term viral marketing is its relation to a virus. The similarities with real life viruses come from the fact that marketing information gets spread just like a virus from a person infected with the “virus” of commercial content who decides to…

This is what you get when Value = Money

This is what you get when Value = Money

Our economy has literally become ‘our end’ instead of a means. Value = Money is a mindset which equates value with• GDP (on a country level) 📈• Profit (on a business or investor level) 💵💸• Personal possessions (on an individual level) 💼 Money, profits and short-term objectives are concerns that drive almost all decisions across…