𝗚𝗼𝗼𝗱 𝗻𝗲𝘄𝘀: 𝗔𝗜 𝘄𝗶𝗹𝗹 𝗻𝗼𝘁 𝗿𝗲𝗽𝗹𝗮𝗰𝗲 𝘆𝗼𝘂.
𝗕𝗮𝗱 𝗡𝗲𝘄𝘀: 𝗔 𝗽𝗲𝗿𝘀𝗼𝗻 𝘂𝘀𝗶𝗻𝗴 𝗔𝗜 𝘄𝗶𝗹𝗹.

After months of tinkering, generating over 15,000+ images, hundreds of text and holding masterclasses about AI in front of creatives, agencies and universities one thing is clear: There is no future without AI. You can’t put the genie back into the bottle.

But one thing is also clear: 𝗧𝗮𝗹𝗲𝗻𝘁 𝘄𝗶𝗹𝗹 𝗺𝗮𝘁𝘁𝗲𝗿 𝗲𝘃𝗲𝗻 𝗺𝗼𝗿𝗲.

The technology is the leverage, but you need humans to execute it with creative excellence: 𝗠𝗼𝗿𝗲. 𝘁𝗵𝗮𝗻. 𝗲𝘃𝗲𝗿. 𝗯𝗲𝗳𝗼𝗿𝗲.

AI will help us to be more effective, work in tighter schedules, execute repetitive tasks quicker and automate a lot of manual work. We are finally getting some of that time and ressources back we lost due to budget cuts and insane timings. This makes room to focus on better and more creative ideas – instead of sorting manually hundreds of user sentiments, or doing the n-th christmas card text for client y starting with an empty page.

If you’ve missed out on AI based tools till now, I want to fuel your FOMO even more: Every creative who doesn’t spend at least one hour each week to learn how to use AI tools will soon be far behind and will be some day forced to learn it from some sketchy online course (just like you learned Photoshop or Indesign).

We are still early. Let’s embrace AND complement this technology. Because humans know better what humans want.

It’s not a threat, it’s a huge opportunity.  
LFG 🚀
#creative#ai#technology#work#future