Portofolio: PRODUCT MARKETING MANAGER – JUPITER COMPUTER SYSTEMS
- Build on product messaging that sets new products apart from others in the market to give them a
- unique selling point
- Communicate the vision and value of new products to the sales team and develop sales tools that
- facilitate the selling process
- Plan and participate in the launch of new services and products which involve several different
- departments
- Take part in presentations
- Obtain insights into customers’ usage of current products, untapped opportunities and buyer
- personas, through interviews, surveys, focus groups and sales data
- Review inventory levels and ensure product availability
- Agree timelines and deadlines for the development of new products with product management,
- engineering or manufacturing departments
- Use market research data to establish product pricing
- Create content such as case studies, videos, website copy and blog posts
- Speak and present about products to both external and internal audiences
- Test new goods and products
- Propose and keep within a budget
- Research competitor offerings
- Recruit and develop a team of product marketing executives
